About Us
XREAL is a tech startup. Like many tech startups, we are a group of energetic people who believe in technology and feel enthusiastic about what tomorrow could bring.
Every now and then, a new technology comes along and changes everything as we know them. We started the company believing that AR is one of those technologies. We believe that some day AR glasses will become a mainstream consumer electronic product and that AR technologies will enrich the lives of many people.
Prior to XREAL, AR glasses were bulky, heavy, expensive, and they were designed as silo systems, not able to work with any existing devices users have. XREAL changed all of that. We were the first company to pack world-class AR technologies into a consumer-friendly sunglasses-like form factor. We designed and manufactured our own optic engine to ensure the best image quality. And we built software to allow AR applications to be run on mobile phones.
Since we first announced our product in 2019, XREAL has been fortunate to have received strong endorsements from major consumers, carriers, developers and investors. Today, XREAL is the largest consumer AR glasses company globally. Thanks to our fans around the world, XREAL has roughly the same market share as #2-#5 combined, according to a 2023 IDC study.
XREAL Beam Pro received a Red Dot Design Award.
XREAL achieved 47.3% of the global market share in the AR industry (H1 2024) by IDC.
Launched XREAL Beam Pro.
XREAL Air 2 received an IF Design Award.
Revealed XREAL Air 2 Ultra at CES 2024.
Launched XREAL Air 2 Pro. XREAL Beam received Silver for Pentawards and the G-Mark Design Award.
Commenced Amazon expansion into Europe, securing the best-seller for video and 3D Glasses on the first day.
Launched XREAL Beam. XREAL Air received a Red Dot Design Award in the packaging category.
Rebranded to XREAL.
Launched on Amazon US; Ranked First in Wearable Technology.
Nreal Air received an IF Design Award.
Debuted our second generation product, Nreal Air, in Japan
Launchd in US with Verizon
Completed Series C Round Funding.
Opened R&D and manufacturing optical center in Wuxi, China
Debuted Nreal Light consumer kit in South Korea with LG U+
Nreal's operating system Nebula debuted at CES together with Nreal Light, won "Best Mixed Reality Hardware" award at CES 2020
Launched Nreal Light developer kit
Nreal Light debuted at CES 2019, embarking the first consumer-grade AR glasses to the world
Nreal was founded in Beijing, China
Completed Angel Round Funding.